PAYFARE

PAYMENT TECHNOLOGY

XTM is Agency of Record for Payfare, a Fintech company offering same day pay solutions for the Ride Share economy, specifically Uber Drivers. Payfare provides Mobile banking and micro-lending for the next-generation earner in the cashless, on-demand economy.

XTM was a Payfare believer from its inception. We made an equity and in-kind investment and helped Payfare in all aspects of its growth from investor relations to customer service and social marketing.

Who doesn’t love a success story????  XTM hearts Payfare.

SERVICE
PERFORMED

  • BRANDING
  • MARKETING
  • DIGITAL PRESENCE
  • CLIENT ACQUISITION
  • ADVERTISING
  • COLLATERAL CREATION

THE ASK

Since XTM’s early engagement with Payfare XTM shared in Payfare’s success with the launch with Uber in Canada and other international countries.  XTM plays a strategic and tactical role in every aspect of Payfare’s messaging, Uber Green Light Hub roll-outs, office set-ups and marketing collateral design.

XTM writes, plans, plots and executes creative for all Payfare Social marketing.

THE SOLUTION

XTM Inc has had the privilege of being the agency of record for this convenient service for Uber drivers. XTM hashed and led the UX/UI design of the Payfare app and the technological build of the website and payment portals.

  • Supported their brand identity through marketing collateral design.
  • Created a social presence for Payfare on Facebook with engaging posts that focus in the member benefits, practical tips and relevant articles for Uber drivers.
  • Ongoing noteworthy engagement is the the project Management of national location roll-outs in Uber offices across Canada.
  • XTM managed the office setup and designed and sourced the collateral in an effort to identify the Payfare experience in the Uber Green Light Hub environment.
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SEE IT IN ACTION

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