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What Is a Brand?
The origin of brands began with cows. Yep, not very sexy; but an efficient way of identifying your cows from the neighbouring farmer. Today, the American Marketing Association defines brands as “a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.” A brand is more than its elements though.
XTM Inc. is ‘Catching up’ with the Win of French’s global social business
XTM Inc. a digital agency recognized for its strong combination of logic, insight and artistry won the global French’s Foods social/digital account. Catherine Dennis, a veteran marketer in the CPG space is leading the business.
XTM ACQUIRES CREATIVE AGENCY: MILK LAB
Digital advertising and marketing agency XTM Inc. today announced the acquisition of Milk Lab Design Studio (Milk), a young, millennial creative agency that has worked in packaging and design with consumer brands that include Fortinos, Barroco Coffee Co. and Umanii. The acquisition brings art, creativity and beauty to the experience, logic and insight of XTM.